You’ve probably heard or watched Squid Game by now. It’s all over Facebook timeline. The Netflix Thriller series stars Ho-yeon Jung as North Korea’s defector Kang Sae-byeok, who is a skilled pickpocket. She joins the violent game to win a reward so he can get his brother out of the orphanage and his mother, who is stuck in North Korea.
This heroine will no longer be required to wear tracksuits today as French luxury house Louis Vuitton has appointed her as their latest global ambassador, joining the likes of BTS and Alicia Vikander.
Ho-yeon Jung won the “Asian Star Award” at the Asian Model Awards in 2019, and continued to walk for numerous global fashion brands.
“It is an honour to start my acting career with Louis Vuitton, the brand I have modelled for. I look forward to all the moments with Louis Vuitton as a global ambassador,” says Ho-yeon Jung.
“I immediately fell in love with Ho-yeon’s great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago,” adds Nicolas Ghesquière, Louis Vuitton’s Artistic Director of women’s collections.